In the marketing and advertising world, a postcard printing is not something to be dismissed. In fact, it is one of the best alternatives for low cost and effective traditional marketing tools.
Postcards tend to feel personal and meaningful, so it’s a great way to approach target audiences especially ones that are not too keen on the digital world.
You can use postcards in several different ways. For example, you can slip your postcards in magazines or booklets among other printed media, give them as handouts, displayed on the counter of a receptionist or cashier, and many more.
Now that you’ve realized the benefits of postcards, it is time for postcard printing and design.
Here are what you can do for a great postcard.
1. Think of an Engaging Content
First thing first, acknowledge that you don’t get that much space on a postcard. The size of a postcard is usually A6, and that is small. So, you have to convey your key promotion message in a simple and straightforward way.
What is very important is the headline. The headline of a postcard should not only be intriguing and convincing, but it also needs to be able to deliver the core of the message that needs to be conveyed.
Also, when it comes to the rest of the content, make sure that you don’t beat around the bush. Go straight to the point, because you don’t have to space and the target customers don’t have the time to read wordy postcards.
2. Use Bright Colors
Colors are the easiest way you can attract your target customers. Ideally, you should design your postcard in bright colors because they truly stand out. You can’t just choose any bright color, however. You have to ensure that the color that you choose represents the nuance or the ambiance of the message that you are trying to get across with your postcard. It also needs to be able to represent your business well. Most importantly, all the colors that you choose for your postcard needs to be able to work well with each other.
Befoe you print your postcard, you have to make sure that the design is already in CMYK colors instead of RGB for accurate color reproduction.
3. Insert Picture
Don’t forget to use a picture that can help you describe what you are offering with your postcard. The picture that you choose must be at least 300 dpi for best results.
4. Print Postcards in Different Sizes
Yes, the standard size of a postcard is A6. But you can print in several different sizes for various uses of the postcard. Larger postcards work well for mailing as well because it can stand out better in the stack of incoming mails. Printing in different sizes doesn’t cost you a lot, so you can definitely consider this trick.
Take note of the four tips for a postcard that works effectively on your target audience. Don’t miss out on any opportunity that you can get with this powerful traditional marketing tool.